Municipal Waste Management Association

Sharing 3Rs Experience & Expertise Since 1987

Community Based Social Marketing 2 Day Workshop June 11-12 2018

The City of Guelph is pleased to announce that Dr Doug McKenzie Mohr will be leading a 2-day workshop on Community Based Social Marketing (CBSM). Attendees will be introduced to community-based social marketing and how it is applied to foster sustainable behaviour. From this enthusiastic and engaged instructor, you will learn the five steps of community-based social marketing:

1) Selecting behaviours

2) Identifying barriers

3) Developing strategies

4) Conducting pilots

5) Implementation

For more information and registration information please see the following link:CBSM

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