The Changing Face of Recycling Education in Canada
Published Online: September 17, 2025
Written by: Carton Council of Canada
"The transition to full extended producer responsibility (EPR) for packaging and paper products underway in many places across Canada is reshaping how recycling is promoted and how the public is educated. In the provinces furthest along in implementing these mandates—Ontario, Québec, Alberta and New Brunswick[1]—we’ve begun witnessing the shift away from a patchwork of local promotion and education (P&E) initiatives toward harmonized, province-wide strategies spearheaded by designated producer responsibility organizations (PROs) that leverage scale while remaining attentive to local communities.
We recently turned to producer responsibility organizations Circular Materials and Éco Entreprises Québec (ÉEQ) to better understand the transformation recycling P&E is undergoing and some of the commonalities and nuances of their respective approaches. ..."