WM reports space for consumer recycling behaviour improvements with recent survey

WM reports space for consumer recycling behaviour improvements with recent survey

Published Online: November 6, 2025

Written by: Stephanie Bontorin

"Based on a national survey of more than 1,000 consumers and immersive behavioural research in various U.S. markets, the report highlights how positive emotions, everyday rituals, and competing priorities shape recycling while identifying opportunities to make recycling easier, more convenient, and more impactful. It also shows that consumers often favour companies with recycling commitments — such as those that use recycled content in products or businesses that make recycling available.

"The 2025 WM Recycling Report shows us that to truly close the gap between intention and action, recycling providers, consumer packaged goods companies, and municipalities need to meet people where they are and understand what influences them to recycle," said Tara Hemmer, chief sustainability officer, WM. "At WM, we are investing in technology, infrastructure and education to help turn good recycling intentions into real, lasting impact — all while working with companies to help them maintain their recycled content commitments and with municipalities to increase recycling access in communities." ..." 

Read the full article here.